The Challenge

Union Savings Bank—one of the largest mortgage lenders in the Midwest—was looking for a way to generate new leads, increase conversion rates, and lower the overall cost per lead.



The Solution

So we reinvented the Union Savings Bank digital ecosystem, starting at the bottom of the funnel—with those users most likely to convert. By thoroughly researching decision-stage buyers and optimizing a strategy around the terms they were searching, we increasingly found well-qualified leads.

Our search strategy included creative development and integration of custom landing pages, media spend management, keyword and landscape identification, a new site, razor sharp copywriting, daily  optimizations, and weekly analytics.




  • Over 3,000 leads in year one
  • Near 5x increase in conversion
  • 71% reduction in their cost per lead