RETAILERS CONNECT WITH SOCIAL ACTIVATION

The Challenge

Tempur Sealy retailers were seeking a better way to engage with consumers through various social media channels, in a way that was both effective and efficient.

The Solution

We partnered with with Tempur Sealy’s marketing experts to develop a calendar of social media content and tools that engaged shoppers and could be easily customized for individual retailer use. This content ranged from product-specific messaging to sleep health and wellness to seasonal and holiday-focused messaging. All of the content developed was carefully crafted to connect the brand to consumers with a voice, tone and look appropriate to each social media platform.

Results

• YOY 114%  increase in customized digital content
• Increased social media activity among retailers