The Challenge

Mattress retailers are skilled at selling mattresses to shoppers who walk into their stores. But digital marketing that pulls more shoppers into a store is a harder challenge.



The Solution

So we created a retail program that puts the power of digital marketing into the hands of those retailers. We identify best-in-class partners and vendors that target, track, and drive online shoppers in-store, where retailers can close the sale. And through this program, retailers get an understanding of new and emerging digital tactics, case studies of how they’re working for other retailers, and an evaluation of their own digital ecosystem.




  • More than 1,500 retailers audited, updated and optimized
  • YOY digital content downloads up 5x
  • Traffic to brand landing pages up 30%