The Challenge
Rachel’s Gourmet Popcorn was looking to expand from a standard retail web experience to a more custom, build-a-box offering as they launched to a national audience.
The Solution
We leaned on Shopify to create a new webstore and launched the new site on Cyber Monday through “influencer” Gary Vaynerchuk’s email newsletter to instantly reach hundreds of thousands of subscribers.
Results
- Avg. 4.78% conversion rate
- Exceeds industry avg. of 3%
- Added 700+ new email contacts to outreach list
- Validated build-a-box product offering with AOV of $60+
