The Challenge

Rachel’s Gourmet Popcorn was looking to expand from a standard retail web experience to a more custom, build-a-box offering as they launched to a national audience.


Rachel Michael's Gourmet Popcorn Website


The Solution

We leaned on Shopify to create a new webstore and launched the new site on Cyber Monday through “influencer” Gary Vaynerchuk’s email newsletter to instantly reach hundreds of thousands of subscribers.


Rachels Gourmet Popcorn Promotion



  • Avg. 4.78% conversion rate
  • Exceeds industry avg. of 3%
  • Added 700+ new email contacts to outreach list
  • Validated build-a-box product offering with AOV of $60+