The Challenge

Bluegrass Hemp Oil (BHO) needed a brand identity that could simplify and credential the brand in the rapidly growing and increasingly confusing category of CBD.



The Solution

So we created a brand identity with a consumer-friendly messaging architecture and design system. This branding skillfully and effectively balances between informing and reassuring consumers of hemp oil health benefits, while still differentiating among a growing competitive landscape.




  • Continued YOY growth
  • Expansion from extracts into cosmeceuticals