Bluegrass Hemp Oil (BHO) needed a brand identity that could simplify and credential the brand in the rapidly growing and increasingly confusing category of CBD.
So we created a brand identity with a consumer-friendly messaging architecture and design system. This branding skillfully and effectively balances between informing and reassuring consumers of hemp oil health benefits, while still differentiating among a growing competitive landscape.
- Continued YOY growth
- Expansion from extracts into cosmeceuticals