A BRAND IDENTITY TO REFRAME EXPECTATIONS

The Challenge

Bluegrass Hemp Oil (BHO) needed a brand identity that could simplify and credential the brand in the rapidly growing and increasingly confusing category of CBD.

The Solution

So we created a brand identity with a consumer-friendly messaging architecture and design system. This branding skillfully and effectively balances between informing and reassuring consumers of hemp oil health benefits, while still differentiating among a growing competitive landscape.

Results

• Continued YOY growth
• Expansion from extracts into cosmeceuticals