This considered purchase approach has been honed from more than 20 years of success in exponentially growing major brands into the industry leaders they are today. Many marketing agencies focus on building out the top of the funnel first. We believe in a smarter way.
ICON’S APPROACH IS DEFINED BY:
- Starting from the bottom of your growth funnel and mining data from your opportunities’ motivations and decisions points along their journey
- Distilling the data into actionable long-term touchpoints that provide continuous lead-generation opportunities
- And only then developing awareness-generating strategies and creative that resonates with your truest and best prospects, ultimately leading to more sales-qualified leads
LEARN EVEN MORE ABOUT OUR CONSIDERED PURCHASE APPROACH