What We Do

At Icon, we believe in a smarter way – a proven path that takes data from your decision-stage buyers and transforms it into a marketing roadmap of compelling content and strategic execution at all stages of the considered purchase funnel for B2C, B2B or DTC.

 

We dig deeper, sooner in the planning and marketing process, so our client programs are better informed and become self-sustaining as organic growth begins to fuel itself and generates more and more business at less and less cost.

IF YOU ONLY WANT TO DRIVE AWARENESS, WE’RE NOT YOUR AGENCY.

This considered purchase approach has been honed from more than 20 years of success in exponentially growing major brands into the industry leaders they are today. Many marketing agencies focus on building out the top of the funnel first. We believe in a smarter way.

ICON’S APPROACH IS DEFINED BY:

  • Starting from the bottom of your growth funnel and mining data from your opportunities’ motivations and decisions points along their journey
  • Distilling the data into actionable long-term touchpoints that provide continuous lead-generation opportunities
  • And only then developing awareness-generating strategies and creative that resonates with your truest and best prospects, ultimately leading to more sales-qualified leads

 

LEARN EVEN MORE ABOUT OUR CONSIDERED PURCHASE APPROACH

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OUR SERVICES

BRAND

Customer Journeys
Account Planning
Consumer Insights
Competitive Analysis
Experience Design
Brand Identity
Logo Design

RETAIL

Promotion
Shopper
In-Store
Shelf-Ready Branding
Product Launch
Retail Programs
Advertising
Design
Copy

DIGITAL

Ecosystem
Measurement/Analytics
SEO/SEM
eCommerce/DTC
Social
Content Strategy
CRM
Automation
UX/UI
Design
Copy
Advertising
Content
Web Development

 

 

 

Let’s Talk