Market Place Clicks At A Glance


Icon Marketing Communications has acquired Seattle-based e-commerce agency, Marketplace Clicks. Marketplace Clicks is one of only 50 agencies named to Amazon Advertising’s find-a-partner directory, due to the agency’s high level of engagement and proficiency with Amazon Advertising products.


Shaw Murdock Founder and CEO Icon
“We continue to build an agency that helps modern clients grow through blending the power of creative, the clarity of strategy, and the data-first insight of performance marketing. Marketplace Clicks is an ideal partner to help establish e-commerce capabilities on which to grow.”

This acquisition allows Icon to expand its offerings to Amazon’s e-commerce space, while continuing to utilize over 20 years of expertise in considered purchase marketing to grow consumer brands and drive sales for clients.

Mike Ziegler Founder and President Marketplace Clicks
“When we founded this agency, our goal was for Marketplace Clicks to be the best at what we do. We’ve done just that over the past six years. Joining Icon gives us the resources, infrastructure, and support to scale up even more. Icon is an outstanding agency whose values and goals align perfectly with ours. We are excited to join their team as we look to remain leaders in Amazon’s digital advertising marketplace.”

Marketplace Clicks will operate independently as a subsidiary of Icon and Co-founder Mike Ziegler will stay with the company as president and join Icon’s leadership team. Marketplace Clicks’ expert advertising management combines human analysis aided by its proprietary software. Client advertising is never fully turned over to automation. The company manages ad spending that exceeds $100 million for clients ranging from multinational CPGs to startups.