Icon Marketing Communications has acquired Seattle-based e-commerce agency, Marketplace Clicks. Marketplace Clicks is one of only 50 agencies named to Amazon Advertising’s find-a-partner directory, due to the agency’s high level of engagement and proficiency with Amazon Advertising products.
This acquisition allows Icon to expand its offerings to Amazon’s e-commerce space, while continuing to utilize over 20 years of expertise in considered purchase marketing to grow consumer brands and drive sales for clients.
Marketplace Clicks will operate independently as a subsidiary of Icon and Co-founder Mike Ziegler will stay with the company as president and join Icon’s leadership team. Marketplace Clicks’ expert advertising management combines human analysis aided by its proprietary software. Client advertising is never fully turned over to automation. The company manages ad spending that exceeds $100 million for clients ranging from multinational CPGs to startups.