Digital Marketing Analyst

The Digital Marketing Analyst plays a key role in supporting both the agency’s paid advertising efforts and data analytics needs. This position serves as the resident expert in these two areas and assists internal teams to provide clients with solutions. Because of our growing agency and strategy department, this role is expected to have tasks and deliverables at all levels, from execution to strategic team leadership.

 Key Responsibilities:

  • Manage client paid campaign set up and optimizations (Search Ads, social media, etc.)
  • Establish metrics to monitor the progress of campaigns and other related KPIs
  • Offer insights and recommendations to clients based on trends, correlations, and forecasts
  • Synthesize different points of data into presentations for clients’ understanding and translate results in a meaningful and clear way
  • Evaluate client goals and use data across all related channels to design and implement search and data strategies
  • Manage Digital Edge vendor relationship program
  • Collaborate across teams to produce high-quality deliverables that accomplish strategic goals

Requirements:

  • BA in Marketing or related field
  • 5+ years’ experience in paid digital media buying and campaign optimization
  • Expertise and certifications in Google Analytics and Search Ads a must, others a plus
  • Experience creating and presenting analytical data, as well as strategic insights and recommendations

 Desired Attributes:

  • Excellent interpersonal and client-relationship skills
  • Detail-oriented and a creative problem solver who advances solutions
  • Strong written and verbal communication skills
  • Superior problem solving and multitasking skills
  • Confident, curious, and thrives in a complex, fast-paced environment