we are
BRAND
ACTIVATION
EXPERTS

Every single touch point. At every step along the path to purchase. We help brands tell their unique stories when and where it matters most. We convert brand preference into purchase intent by executing integrated marketing campaigns that connect with shoppers.

We reinforce brand equities and drive sales through retail and direct channels using superior design and flawless execution across traditional, digital and social media.

Here’s an example of our brand activation.

Sealy Posturepedic National Promotion

For brands like Sealy Posturepedic, national retail promotional events can help move shoppers through the purchase funnel and motivate purchase. But with thousands of retailers across the country, the logistics of creating, producing and delivering the hundreds of elements needed to connect shoppers with their local stores can be daunting.

Tempur Sealy relies on Icon to activate their brands in retail stores stores across the country, supporting retailers large and small with all the tools needed for integrated promotional campaigns.

  • Print ad
  • Print ads
  • In-Store POP
  • In-Store Promotional Price Card
  • Sales Associate Training Material
  • In-Store Poster
  • Digital Banner Ads