While I was born in Indianapolis, I grew up right here in Northern Kentucky, watching “Who’s the Boss?” and creating my own ads for pickles. After picking up my degree in English from Transylvania University in Lexington, KY, I decided to take a year off that would eventually lead me to my career in advertising. A job at a local agency would set me on my path towards roles in public relations, event planning and client service. I’ve been fortunate enough to work with some amazing people and equally great clients like Valvoline Instant Oil Change, Laura’s Lean Beef, Fifth Third Bank, Skyline Chili, Graeter’s Ice Cream, and Tempur Sealy.
I’m a fashion- and Bengals-loving Cincinnati native who grew up on the city’s West side, tried out the East side, and eventually settled in Northside. My experiences in advertising have allowed me to work on a wide variety of projects from TV and radio production, marketing collateral development, and brand evolution, to website design, iMedia and more in the digital space. When I’m not managing accounts with my finely honed organization and communication skills, you can find me hanging out with family and friends, shopping til I drop, and filling up notebooks with oodles of doodles.
After graduating from the University of Kentucky, I moved to Florida with my husband and taught elementary school. As if the sunshine state and educating today’s youth wasn’t enough of a challenge, we decided to move to Germany for the next 14 years to broaden our horizons. Between traveling and earning an MBA, I had two children: Nicholas and Jaida who are the lights of my life. When I’m not with them, I love to snow ski and mountain bike. Two years ago, I started a program called Christmas Angels, which provides Christmas to underprivileged children. I believe that you should always think of others before yourself!
After graduating from the Savannah College of Art and Design with a BFA in Graphic design and a minor in Art History, I moved back home to the Northern Kentucky area where I would spend the next few decades honing my craft. When I joined Icon, I brought with me 23 years of brand development experience as well as a serious amount of historical knowledge based on my passion for biographies, documentaries and the History Channel. While I do have other hobbies like riding my Harley and playing poker, all of these things come in a distant second to spending quality time with my twins. They are my number one priority and the reason why I do this every day.
Before joining the team at Icon, I spent 19 years at a global package design agency as a creative director, helping to build brand identities for Procter & Gamble, Kraft Foods, Tide, Downy and Seapak. I’ve always seen this experience as an opportunity to sharpen my design skills and become a more strategically-focused creative partner, while being able to unleash my passion for problem solving. And if that weren’t enough creativity for one person, in my spare time I like to paint at my studio and gallery downtown at Pendleton Art Center.
I’m a Kentucky Wildcat from birth to bachelor’s degree. At the University of Kentucky, I majored in Communications and minored in Fantasy Football. I truly believe I was born to eat BBQ, sip beers and sit in hammocks…not in that order and not at work of course. I suffer from chronic wanderlust and a mild case of color blindness, although neither have affected me negatively as far as I know. I once solved a Rubik’s Cube and I know every word to “We didn’t start the fire.” I’ll sing it for you, just ask me.
Born and raised in California, KY along the Ohio River, I feel a strong pull to the water’s edge and to my family, which is why I’ll likely stay near both as long as I can. I graduated from Northern Kentucky University with a BFA in Visual Communication Design with a focus in Marketing. My love of travel has led me to study abroad and pulls me to explore the rest of our country via my favorite past time – Baseball. While I plan to visit all of the MLB ballparks around the country, some of my loves right here are photography, screen printing and hand lettering.
I believe that you should open a door for a lady, that the Big Red Machine was the greatest team ever assembled, and that fishing doesn’t have to be more than sitting on the bank with your sons watching the current roll by. I believe that “it’s not whether you win or lose but how you play the game” was said by someone that lost a lot. I believe that laughter is the best medicine, unless you have penicillin. I believe in doing it because you said you would, bartering without profit and helping without expectation. I believe in simple and that my first baseball coach (my dad) knew the key to life when he said, “Keep your eye on the ball, swing level and have fun.”
I graduated from James Madison University in a year that starts with 19 and ends with a “doesn’t matter.” Before my three wonderful children came along I managed a bookstore and worked as managing editor of a local newspaper. As the kids grew up and I had more time on my hands, I served as director of communications at my church before joining Icon in 2009. When I’m not working or attending soccer games, I love to play tennis and golf, read and go to the movies. If you’ve ever read the comic strip “Zits” then you have a pretty good peek into my life. You should check it out.
Over the course of my career you could technically say that I’ve done it all – from laying network cables and setting up design computer systems, to pulling press sheets and outputting offset film. My degree in Graphic Design from Northern Kentucky University was just the starting point to my career where I also served as a university IT technician. When I’m not learning about technology, I’m reminiscing about the time my band opened for the Toasters (renowned ska band) and hanging with my kids. In June of 2015, I earned my black belt in Shaolin-Do Kung-Fu. What started as an activity for the family, and a need to offset years of sitting in front of the computer screen, became an enriching new part of my life.
I was born under the shadow of a total lunar eclipse in the fall of 1967. This explains my affinity for all things astronomical and sci-fi. My childhood was filled with the four R's (Reading, wRiting, aRithmetic and Reaganomics) and infused with a smattering of Jell-O Pudding Pops, soccer balls, rock ‘n’ roll and Star Wars action figures. It all culminated with a Bachelor of Fine Arts in graphic design from Miami University (the Midwest Ivy—not to be confused with the other Miami in Florida). Some other things happened, I married the love of my life in May 1997, and I joined Icon Marketing as the first employee in spring 2000.
Born in Indiana, but raised a Kentucky girl. No matter how many times I’ve tried to leave, something always pulls me back to the Bluegrass state. After graduating from Georgetown College, I slowly but surely made my way back to the area. In 2012 I managed to marry my exact opposite, in every way. We have a son in college and a daughter in diapers, to continue the opposite trend. When I’m not covered in baby food or spit-up, I make killer chocolate chip cookies and sew baby accessories. I love to travel and have managed to see most of the US and Europe with sights set on the South Pacific.
After getting a degree in Telecommunications and more importantly meeting my husband at the University of Kentucky, I bounced around through a list of employers that wouldn’t interest or impress anyone. But then, in March of 1997, I, along with my husband, started something we were both passionate about, Icon Marketing Communications. While I don’t love to brag about my work, I do love to brag about my husband and three kids: Megan, Lawson and Maclain. They are the reason I do any of this and I cherish all the time I get to spend with them. I love to read, listen to some bad 80’s hair bands and watch my Wildcats.
No this is not a misprint and no you aren’t experiencing deja vü. There are two Shawn Murdock’s at Icon and we also happen to be married. Since founding Icon in 1997, I have collaborated with consumer product companies to create innovative marketing strategies and unique brand platforms that connect with consumers and drive extraordinary growth. A graduate from the University of Kentucky, where I met my future bride, I enjoy spending time with my kids and weekends with no obligations (besides maybe watching some sports).
A graduate of The Art Institute of Ohio-Cincinnati with a degree in Interactive Media Design, I enjoy spending most of my time trying new ways of developing interactivity with what I design or create. The beginning of my career started in automotive marketing for 2 luxury car brands in Cincinnati and designing fantasy/sci-fi cover art for New York Times best sellers. Away from work I love spending time with my wife and new baby boy, Lincoln.
Raised in western Kentucky on BBQ and country music, I moved to Lexington and graduated from the University of Kentucky in 2007. Joining the Icon team in 2017, I bring a decade of experience in client service, retail sales, and digital marketing with some big-name brands. I love details and consider myself really down-to-earth. When not at work, you’ll find me at home with my husband and super spirited toddler, Aidan, tackling home organization projects, or settling in with a glass of wine. My family is my every day motivation to succeed. You’ll see me living life by my mom’s favorite motto, “Smile a lot! Laugh a lot! Learn a lot!” And if you ever see me not smiling, just hand me a cupcake!
I moved from Akron, Ohio to get my BFA in Electronic Media at University of Cincinnati. As a band geek and wannabe studio musician, I dedicated my first year of college to becoming an audio engineer. This immediately changed the first time I opened Adobe Illustrator in a digital media class. This new passion led me to jobs at startups and ad agencies. There, I gained a wide range of skills in digital design, front-end development and vector illustration. At the end of the day when I’m not doing everything mentioned above, I enjoy drawing, tasting bourbon & craft beer, and watching the Pittsburgh Penguins win Stanley Cups.
I moved from NYC to the West Side when I accidentally bought the ultimate Fixer Upper in a foreclosure auction - and subsequently fell in love with Home Renovation and raising City-Chickens. I’ve also fallen in love with Cincinnati and, 13 years later, call this home. I came to Icon with over 20 years of Project Management experience which I use to balance our client deliverables and workload. When I’m not at my desk, you’ll find me corralling chickens, tearing out walls or walking around Ikea so that I get all my steps in.
I was born and raised in Lexington, KY and currently reside in Nashville, TN. I’m a graduate of the University of Kentucky with a BA in Integrated Strategic Communication, focus in Account Management and a minor in Communication. Dog mom to 2 German Shepherds, Hank and Nala (who live a much cooler life than I do). I could eat sushi, pizza and Mexican food daily. I enjoy all sports, especially Kentucky basketball, movies, cooking, traveling and going to concerts. I like my hair messy and my bourbon neat.